Looking for an AB Tasty alternative?
AB Tasty does not publish pricing. Figures on this page reference third party estimates, marked as such. Checked on 6 August 2026.
AB Tasty is a good platform. People rarely leave it because it is broken. They leave because the pricing is quote only, because it is more platform than a focused testing team needs, or because they want experiments defined in code. If any of those is you, here is an honest look at whether ABTestly fits.
A note before you read on: we make ABTestly, so this is our comparison, not a neutral review. We have tried to keep every claim checkable, to source every AB Tasty number to a named third party, and to be straight about where AB Tasty is the better choice.
Why people go looking
Three reasons come up again and again.
The pricing is quote only. AB Tasty publishes no public list price. It is sold by quote, priced on traffic or sessions, and tiered. For a small team evaluating tools, that is a sales conversation before the first comparison.
The cost is enterprise shaped. Third party aggregators, not AB Tasty, are the only public numbers, and they run well into five and six figures a year. Vendr lists a common annual range of roughly $15,000 to $45,000; ITQlick, Kirro, and Personizely cite mid market around $1,000 to $3,000 a month and enterprise from about $60,000 to $150,000 or more a year. If your team runs client side A/B tests on a website, much of that platform is paid for and unused.
A vendor in transition. AB Tasty and VWO announced a combination in January 2026, supported by Everstone Capital. Whether that shapes your decision is up to you; we mention it as context, not as a verdict.
What ABTestly does differently
ABTestly is A/B testing built for the edge. Focused, code first, served from Cloudflare's network in 300 cities, with the statistics shown in full.
- Pricing published on one page. Free $0, Starter $99 / mo, Pro $249 / mo (or $199 / mo annual) for 100,000 MTU, Business $549 / mo, Enterprise from $1,199. 20% off annual. No talk to sales for the first four.
- A snippet built to stay out of your way. The full runtime is about 27 KB gzipped, behind a loader of a few lines, config served from the edge with no origin round trip. Anti flicker is one checkbox when you copy the snippet, off by default.
- Experiments defined in JSON and authored in Monaco. They diff, they review, they live in your repo if you want them to.
- Three statistics engines available. Frequentist on every plan. Sequential and Bayesian on Pro, applied to both conversion and revenue. No separate add on to unlock either one.
- Statistics you can audit. Every lift ships with a confidence or credible interval, depending on the method. A built in sample ratio check flags broken splits. The method details are public in our docs.
- No automatic overage charges. Notified at 80% and 100% of your MTU limit. You get an email, not an invoice.
- A permanent free plan with 1 experiment and 3,000 MTU. Test the product on a real page before paying anything.
Side by side, the short version
| AB Tasty | ABTestly | |
|---|---|---|
| Pricing | No public list price. Quote only, priced on traffic or sessions, tiered | Published: Free $0, Starter $99 / mo, Pro $249 / mo ($199 annual) for 100,000 MTU, Business $549 / mo, Enterprise from $1,199 / mo. 20% off annual |
| See the price | Request a quote or a demo | On the pricing page, no call required |
| Free option | No permanent free plan documented | Permanent free plan: 1 experiment, 3,000 MTU |
| Editor | Mature visual editor, plus code | Monaco code editor. JSON configs. No visual editor |
| Product scope | AI driven personalization and experience optimization platform | Focused A/B testing, code first |
| Overage handling | Traffic or session tiers set in the contract | No automatic overage charges. Notified at 80% and 100% |
| Ownership | Announced a combination with VWO in January 2026 (Everstone Capital) | Independent, single focused product |
AB Tasty figures describe positioning and third party estimates, not official prices. AB Tasty publishes none. The full feature by feature comparison has more detail.
The price gap, in short
AB Tasty does not publish a list price, so there is no like for like number to quote, and the scope differs anyway. ABTestly publishes one flat price: Pro is $249 / mo, or $199 / mo billed annually, for 100,000 monthly tracked users, with a permanent free tier to validate before you commit. The honest move is to weigh your own AB Tasty quote and the scope you use against that published plan. The full AB Tasty vs ABTestly comparison lays out the third party pricing estimates and the feature by feature detail.
ABTestly prices are billed via Paddle as merchant of record; applicable tax is handled at checkout. AB Tasty publishes no list price; third party estimates are covered on the comparison page and may not reflect a current quote.
Where AB Tasty genuinely wins
Honesty matters more to us than the sale, so.
- You want AI driven personalization and experience optimization. AB Tasty is built around it. ABTestly does neither.
- You need a mature visual editor. AB Tasty's is well established and a marketer can drive it. ABTestly is code first with no WYSIWYG editing.
- You want enterprise support and an established brand. AB Tasty brings onboarding, account management, and procurement friendly credentials that a newer product does not match yet.
- You want one platform for the whole optimization stack. AB Tasty spans more than A/B testing. ABTestly is focused A/B testing on purpose.
It might not be for you if
ABTestly is a deliberately narrow tool. Skip us, for now, if:
- You need a visual editor for non technical marketers. Everything in ABTestly is defined in code.
- You need AI personalization or experience optimization. We do focused A/B testing and nothing else.
- You run multivariate, multipage, or server side tests. ABTestly does client side A/B testing.
- You need phone support, SSO, an agency partner ecosystem, or formal compliance certifications today. AB Tasty has more of that surface right now.
If none of those are blockers, published pricing and a permanent free tier are worth the try, and verifying our side of it costs nothing on the free plan.
See it in an afternoon
The ABTestly free plan lets you validate the tool without a quote or a sales conversation. Drop the snippet on one page, define one variant, watch the events land in your dashboard, and check the tracking against what you already run. When you are ready to move a program over, email [email protected] and we will help.
Quick answers
Why do teams look for an AB Tasty alternative?
Quote only pricing that takes a sales call to see, an enterprise platform that is broader than a focused testing team needs, and a preference for defining experiments in code rather than in a visual editor. For context, AB Tasty and VWO announced a combination in January 2026, supported by Everstone Capital.
How much does AB Tasty cost versus ABTestly?
AB Tasty publishes no public list price; it is quote only and priced on traffic or monthly users, domains, modules, and scope. Third party estimates are the only public numbers: Vendr lists a common annual range of roughly $15,000 to $45,000, while ITQlick, Kirro, and Personizely cite mid market around $1,000 to $3,000 a month and enterprise from about $60,000 to $150,000 or more a year. ABTestly publishes one flat price: Pro is $249 / mo, or $199 / mo billed annually, for 100,000 monthly tracked users, with a permanent free tier. Compare your own quote and scope against it.
Does ABTestly have a visual editor and personalization like AB Tasty?
No. ABTestly is code first: experiments are defined in JSON and variants are written in Monaco, and there is no visual editor or AI personalization. AB Tasty's mature visual editor and AI driven personalization and experience optimization serve teams that need those better today.
Can I try ABTestly without a quote or sales call?
Yes. The free plan is permanent: 1 experiment and 3,000 monthly tracked users, no card. Paid plans carry a 30 day money back guarantee on your first paid month. Current plans and limits are on the pricing page.
AB Tasty does not publish pricing. Third party estimates are cited on the comparison page, attributed to Vendr, ITQlick, Kirro, and Personizely. Checked on 7 August 2026. AB Tasty and VWO announced a combination in January 2026, supported by Everstone Capital. ABTestly is not affiliated with AB Tasty.