Write A/B tests as plain JavaScript and CSS.

No visual editor, on purpose

Visual editors are useful for a copy tweak. Serious client side experiments often need production aware JavaScript, controlled CSS, reliable cleanup, and measurement developers can inspect. ABTestly makes that the default rather than the exception. You author JavaScript and CSS directly, target real routes and audiences, and measure exposures explicitly.

Code first does not mean workflow light. You still move from scope to QA to interpretation, without hiding a single technical decision.

How a variation is built

Every experiment has an Original, the unchanged control, plus one or more variants. Each variant carries three things:

• A name and a short key. The key is what shows up in reports and is bound at runtime as ABTESTLY_VARIANT_KEY.
• A weight, the share of traffic in the split. Weights are stored internally as basis points, where 10000 equals 100 percent, and the editor shows them as percentages. Auto even keeps the weights balanced as you add or remove variants, or you can lock a custom split.
• The change itself, JavaScript, CSS, or a redirect URL. Redirect variants fire the exposure event and then send the browser to an alternate page, which suits split URL tests between two real pages.

Each variant has a JavaScript pane and a CSS pane. Most variants only need to wait for the target element to exist and then change it. If you have SPA support turned on, you pair the change with a cleanup so the DOM undoes itself on a route change.

The Monaco editor

Variant code is authored in Monaco, the code editor from VS Code, with syntax checking that runs on every change. Save is blocked when there is a syntax error, so a broken variant cannot go live. Cmd or Ctrl and S saves without leaving the editor, and either pane opens fullscreen.

Once an experiment has been running long enough for its results to matter, the variant code freezes to stop an accidental mid flight change from inflating your effect size. If you genuinely need to change a running variant you can pause, edit, and resume for a fresh epoch, or reset the data and start over. Both are confirmation gated.

A second set of eyes on every variation

Because you write real JavaScript and CSS, ABTestly reads it back. Every publish, save, and resume runs a static review of your variation code and flags the mistakes that quietly break experiments. It never blocks your publish.

• Warn only. Findings inform you. Shipping is always your call.
• Two tiers. Issues stay until the code no longer trips them. Suggestions are lower severity nits.
• When it runs. On publish, save, and resume, on ABTestly's side, not in your visitors' browsers.
• Coverage. Over 40 checks across variation JavaScript and CSS, grouped by variation.

The check catches common mistakes before they reach visitors, a querySelector() that can return null, an eval() that breaks under a strict Content Security Policy, or variation CSS that hides the whole page instead of using the platform anti flicker option. It is a set of heuristics, not a guarantee. If you are comparing tools, it is worth asking each of them what happens to the code you write in it after you hit save. See what it checks.

Global JS for shared code

Global JS is a single JavaScript block that runs once per page, before any variant, for shared helpers, polyfills, or one time analytics wiring. Instead of copying the same utility into every variant, you define it once and let variant code use it. It runs after the consent gate has passed and the visitor is not opted out, and it is wrapped in a try and catch so an error there does not stop variant JavaScript from running. The editor counts bytes and refuses to save over a 50 KiB cap. Global JS is available on the Pro plan and above.

Dev libraries, attached once

When two variants both need a carousel library you do not want two copies on the page. Attach a curated library, such as Splide or GLightbox, to a variant from a picker, and the runtime injects the script and CSS exactly once per page, on the pages a variant actually applies to. Each catalog entry is pinned to a specific version with an SRI hash, and you can attach up to three libraries per variant. Dev libraries are available on the Pro plan and above.

Preview and QA before launch

Any variant can be previewed on your live site without launching the test. A preview link opens your real site with one specific variant rendered, exactly as a matching visitor would see it, without starting the test and without recording any data. It works on draft experiments before you have ever launched and on running ones, and the link is shareable, so a teammate can open it and see the same thing. When something looks off on a real page, open devtools and call window.__abtestly.debug() to see whether this visitor was in the test, whether the change ran, and whether the result was tracked.

Runs on any front end

ABTestly loads as one lightweight snippet, about 31 KB gzipped with a loader under 1.5 KB, so it runs wherever your site already runs, React, Vue, Angular, Svelte, Next.js, plain HTML, Shopify, and single page apps. It loads asynchronously and does not block rendering. For the full pipeline that turns that snippet into an applied variation and an audited result, read the browser A/B testing runtime.

Quick answers

Capabilities on this page reflect current ABTestly documentation. Global JS and dev libraries are on the Pro plan and above. See the pricing page for current plans and limits.