Refund Policy

Last updated: September 10, 2026

This Refund Policy describes when and how you can request a refund for paid ABTestly subscriptions. We want you to be confident trying ABTestly, so we offer a straightforward refund policy alongside our Terms of Service.

1. 30-day money-back guarantee on your first paid month

If you are not satisfied with the Service, you can request a full refund within 30 days of your first paid month on any paid plan. No questions asked. The scope of this guarantee is set out in the two lists below.

This guarantee applies to:

• Your first monthly subscription on any paid plan (Starter, Pro, Business, or Enterprise)
• Your first annual subscription on any paid plan

This guarantee does not apply to:

• Subsequent renewals after your first paid period
• Plan upgrades from an existing paid plan
• Add-ons or one-time purchases (when available)
• Customers who have previously received a refund

See section 8 for your statutory rights, which this guarantee sits on top of rather than replaces.

2. Cancellations beyond the 30-day window

Outside the 30-day money-back guarantee, both monthly and annual subscriptions follow the same rule: cancellation does not trigger a prorated refund. When you cancel, you are not charged again. You keep full access to everything on your subscription, Signals included, until the end of the billing period you have already paid for. Your data and historical results are preserved. What your account becomes after that period ends is set out in section 2.3.

Unused balance on your Paddle account (if any) is retained as account credit and automatically applied to any future ABTestly subscription you may purchase.

2.1 Annual subscriptions

Annual subscriptions are paid upfront for 12 months and are subject to the same rule as above once the 30-day money-back window has passed. The 20% annual discount is offered in exchange for the 12-month commitment; partial-year refunds are not available beyond day 30.

2.2 Monthly subscriptions

When you cancel a monthly subscription, you retain access to your paid plan until the end of the current billing period and no further charges are made.

2.3 What your account becomes when the paid period ends

Your account moves to the free tier. What the free tier means for you depends on when the account was created, because the free tier closed to new accounts on 5 September 2026:

• Accounts created before 5 September 2026 keep the free tier as a usable plan, on the limits set out below.
• Accounts created on or after 5 September 2026 are not eligible for the free tier. The account still moves to it and nothing is deleted, but creating a new experiment requires an active paid plan or trial and is refused until you start one.

In both cases, and this is the part that matters most: experiments that are already running keep running, and the snippet on your site keeps serving them. Being over a free tier limit does not stop anything that already exists. The limits refuse new sites, new experiments and new seats; they never remove or pause what you have already built.

Free tier allowances are much smaller than those of any paid plan, and older free accounts do not all carry the same ones, so your dashboard rather than this page is the authority on the limits applied to your account. Once an account passes its monthly tracked user allowance, new visitors stop being entered into experiments, while visitors already assigned to a variation continue to see it. Your site is unaffected either way. New file uploads are not available on the free tier, and files you have already uploaded are not removed.

3. Refunds for service outages

If the ABTestly Service experiences a verified continuous outage longer than 24 consecutive hours that prevents you from using the dashboard or serving variants on your site, you are eligible for a prorated refund covering the affected billing period.

To claim an outage refund:

• Email [email protected] within 30 days of the outage
• Include the approximate start and end times of the outage and any error screenshots
• We will verify the outage from our infrastructure logs and any evidence you provide, then issue the prorated credit or refund within 10 business days

An "outage" for the purpose of this clause means the entire ABTestly Service is unavailable, not a single customer-specific incident, a third-party dependency outage outside our control, or scheduled maintenance windows announced in advance.

This is at our reasonable discretion. We do not currently offer a formal Service Level Agreement (SLA) with automatic service credits, except for Enterprise customers with custom contracts.

4. Refunds in specific situations

4.1 Account termination by us

If we terminate your account without cause, you will receive a prorated refund of any prepaid fees for unused service time.

If we terminate your account for cause (violation of our Terms of Service or Acceptable Use policy), no refund will be issued.

4.2 Plan downgrades

When you downgrade your plan, the change takes effect at the start of the next billing period. No refund is issued for the difference between your old plan and new plan for the current period. Your existing sites, experiments, and historical data are preserved across the downgrade. See our Terms of Service for details on how grandfathering works.

4.3 Duplicate or accidental charges

If you've been charged in error (e.g., duplicate charge, charge after cancellation), contact us immediately at [email protected]. We will investigate and issue a full refund of any erroneous charges, typically within 5 business days.

4.4 Subscription paused due to fraud or chargeback

If your payment is reversed by your payment provider (chargeback) or flagged for fraud, your subscription will be paused or terminated and no refund will be issued. Contact us if you believe this was in error.

5. How to request a refund

To request a refund, email [email protected] with:

• The email address associated with your ABTestly account
• The reason for the refund (helps us improve the Service)
• Any relevant details (e.g., transaction date, plan)

We aim to respond to all refund requests within 2 business days. Approved refunds are processed by our payment provider Paddle. The refund will appear on your original payment method within 5 to 10 business days, depending on your bank or card issuer.

6. What happens to your data after a refund

When you receive a refund and your subscription ends, your account moves to the free tier on the terms in section 2.3. Consistent with our broader data policy, we do not auto-delete your data:

• Your sites, experiments, and historical results remain in your account
• Experiments that are already running continue to run, and are not paused, stopped or made read-only by the downgrade, including when the account is over a free tier limit
• Once the account passes its monthly tracked user allowance, new visitors stop being entered into experiments, while visitors already assigned to a variation continue to see it. Nothing is switched off and your site is unaffected
• You can re-subscribe at any time to restore higher limits, with no data migration required
• If you want all data permanently deleted, email [email protected] and we will process the deletion request within 30 days

Archiving is based on dashboard inactivity rather than on your plan or your traffic. If a free tier account goes 83 days without dashboard activity we email a warning; at 90 days the account is archived. Archiving preserves all data and is reversed in one click when you next sign in. See our Privacy Policy for full retention details.

7. Refunds in your local currency

Refunds are issued in the same currency you were originally charged. If currency exchange rates have changed since your original payment, the refunded amount in your local currency may differ slightly from the amount you originally paid. This is determined by your payment provider, not by ABTestly.

8. Statutory rights

This policy does not affect any statutory rights you may have under applicable consumer protection laws in your jurisdiction. For example:

• EU/UK consumers: you may have a 14-day "cooling off" right of withdrawal under the Consumer Rights Directive. By starting to use the Service immediately after subscribing, you may waive certain withdrawal rights. Contact us for details on how this applies to your subscription.
• Subscriptions that began with a free trial: where a statutory withdrawal right applies, the period runs from the end of the trial rather than from signup. This statutory right sits alongside the guarantee in section 1, which applies to your first paid month whether or not your subscription began with a trial.
• Other jurisdictions: consult your local consumer protection law.

Paddle is our merchant of record, so Paddle's own Refund Policy governs the transaction. It states that where local law or a supplier provides additional or non-waivable rights, the highest level of rights always applies. Nothing on this page removes a right the law gives you. If you believe you are entitled to a refund, email [email protected] and we will look at it.

9. Changes to this policy

We may update this Refund Policy from time to time. Material changes will be communicated by email at least 30 days before they take effect. The "Last updated" date at the top of this policy reflects the most recent revision.

Existing subscriptions are governed by the Refund Policy in effect at the time of subscription, unless you accept updated terms.

10. Contact us

For refund requests or questions about this policy:

• Refund requests: [email protected]
• Legal notices: [email protected]

We aim to respond to all inquiries within 2 business days.