Convert pricing, explained and compared.

Convert figures verified on convert.com/pricing on 6 September 2026. Pricing changes, so check their site for current numbers.

If you are evaluating Convert, already paying for it, or weighing alternatives, here is their pricing model laid out plainly, followed by what the same testing volume costs on ABTestly. Convert's side is scrupulously accurate. All of it is checkable on their pricing page, and every source is listed at the foot of this page. One thing to expect when you get there: it opens on the annual toggle, so the first number you see is $299, not $399.

The short version. Same 100,000 tracked users a month. Convert Growth: $399 / mo monthly, $299 / mo annual. ABTestly Pro: $249 / mo monthly, $199 / mo annual. About a third less annual, plus no automatic overages.

How Convert's pricing works

Convert prices on monthly tested users (MTU), unique visitors bucketed into at least one experiment. Every plan includes every feature within its tier. The slider scales price with volume, and each tier has a ceiling: Growth stops at 750,000 tested users, Pro at 2,000,000, and anything above that is Enterprise on request.

	Growth	Pro	Enterprise
Monthly billing	$399 / mo	$599 / mo	Price on request
Annual billing	$299 / mo ($3,588 / yr)	$420 / mo ($5,040 / yr), about 30% off the monthly rate	Annual only
Tested users	100K / mo	100K / mo	1M plus / mo
Active experiences	5 per project	Unlimited	Unlimited
Active projects	5	30	Unlimited
Goals per project	30	100	200
Stand out inclusions	Visual editor, SRM check, QA Wizard, email plus chat support	Plus multivariate, full stack and feature flags, raw data export, phone support, SSO	Plus BYOID, data segregation, account management
Overage (optional, can be turned off)	$399 per extra 100K	$699 per extra 250K	$699 per extra 250K
Free option	15 day trial, no payment details	15 day trial, no payment details	Not offered

Staircase chart of ABTestly's published monthly price against tracked users, rising through the Starter, Pro and Business tiers, with Enterprise on custom terms. — ABTestly's published monthly rates, and the tracked-user ceiling at which each one changes. Enterprise is not drawn, because it is priced on custom terms.

Things Convert does right, worth saying plainly: prices are public, features are not drip gated into modules, they honor legacy pricing, never force upgrades, and overage billing can be switched off. By incumbent A/B tool standards this is genuinely transparent pricing. Our quarrel is with the number, not the model.

How ABTestly's pricing works

Same model. MTU based, all features on every paid plan. Different ladder.

	Starter	Pro	Business	Enterprise
Monthly billing	$99 / mo	$249 / mo	$549 / mo	Custom
Annual billing (save 20%)	$79 / mo ($948 / yr)	$199 / mo ($2,388 / yr)	$439 / mo ($5,268 / yr)	Custom
Tracked users	25K / mo	100K / mo	500K / mo	Custom
Active experiments	5	Unlimited	Unlimited	Unlimited
Seats	2	3	10	Unlimited
Overage	Never. Bucketed visitors keep their variants, new visitors stop being bucketed, you get an email at 80% and 100%

Plus: a 30 day money back guarantee on your first paid month, no data deletion on downgrade (your sites, experiments, and historical results stay put when you change plan), a 30 day restore window after cancellation, and 50% off any tier for verified nonprofits and OSS maintainers.

Like for like: 100,000 tested users

Convert Growth is the closest match on price. Convert Pro is the closest match on capability. Growth caps active experiences at 5 per project, while ABTestly Pro includes unlimited experiments, so the clean price comparison below flatters Convert, not us.

	Convert Growth	ABTestly Pro	Difference
Monthly billing	$399 / mo · $4,788 / yr	$249 / mo · $2,988 / yr	$1,800 / yr less (38% off)
Annual billing	$299 / mo · $3,588 / yr	$199 / mo · $2,388 / yr	$1,200 / yr less (33% off)

If you need Convert Pro's unlimited experiences, the gap widens: ABTestly includes unlimited experiments at $249 / mo, against Convert Pro's $420 / mo billed annually ($5,040 / yr vs $2,388 / yr).

At higher volume: ABTestly Business gives you 500,000 MTU at $549 / mo, five times the tracked users Convert Growth covers for $399 / mo monthly.

Convert list prices exclude VAT. ABTestly prices are billed via Paddle as merchant of record. Applicable tax is handled at checkout.

What the comparison does not show: Convert's higher price buys real things. The visual editor, 90 plus integrations, multivariate testing, sequential statistics on Pro, certifications, phone support. If you use those, Convert may be worth its price for you. The honest accounting is on the Convert vs ABTestly page. If you do not use them, you are paying for capabilities someone else needed.

The fine print, compared

	Convert	ABTestly
Trial	15 days, and it starts without payment details	14 days on monthly plans. A card is required at signup and the first charge lands on day 15
Seats	No per tier seat cap is published. Five access levels are documented, and one account owner	2 on Starter, 3 on Pro, 10 on Business, unlimited on Enterprise
Extra domains	Growth includes no custom domain, Pro one and Enterprise two. Additional CNAMEs are $1,000 a year each. Sub domains are unlimited on every plan	Sites are the unit: 2 on Starter, 5 on Pro, unlimited on Business, with no per domain charge. Note that a visitor on two of your registrable domains counts as two tracked users
Annual discount	Up to 25 to 30% by tier	20% every paid tier
Refunds	Cancel anytime. No stated money back window	30 day money back guarantee on your first paid month
Exceeding your limit	Optional paid overage, or off	Never billed
Data after canceling	Kept 3 months	30 day restore window, then deleted (GDPR erasure request: immediate)
Taxes	Prices exclude VAT / GST	Billed via Paddle (merchant of record). Tax handled at checkout

Worth a look?

Run the numbers against your last Convert invoice. If the features you actually use exist on both sides, the difference is around $1,200 to $1,800 a year at 100,000 MTU. Rebuilding one experiment tells you whether the workflow and the tracking fit before you commit. Two tools will not agree to the decimal, so a numbers match is not the test, and running the same live test in both at once does not produce one.

Quick answers

How much does Convert cost in 2026?

Convert Growth is $399 / mo paying monthly, or $299 / mo billed annually ($3,588 / yr), for 100,000 monthly tested users with 5 active experiences per project. Convert Pro is $599 / mo paying monthly, or $420 / mo billed annually ($5,040 / yr), with unlimited experiences. Enterprise is price on request and annual only. Prices exclude VAT. Figures verified on convert.com/pricing on 6 September 2026.

What does the same testing volume cost on ABTestly?

ABTestly Pro covers the same 100,000 monthly tracked users for $249 / mo, or $199 / mo billed annually ($2,388 / yr), with unlimited experiments. Billed annually that is $1,200 / yr less than Convert Growth (about 33% less).

Do Convert or ABTestly charge overage fees?

Convert offers optional overage billing ($399 per extra 100K tested users on Growth, $699 per extra 250K on Pro) which can be switched off. ABTestly never charges automatic overages. If you exceed your MTU limit, already bucketed visitors keep their variants, new visitors stop being bucketed, and you get an email instead of an invoice.

Sources checked

Checked on 6 September 2026. Prices and plan limits move, so verify against the source before you rely on a number. Convert's plan caps come from the comparison table on their pricing page rather than the pricing FAQ, which still describes a retired plan and disagrees with the table.

Convert prices, plan caps, overage rates and trial: convert.com/pricing
Convert quota behaviour and over quota charges: support.convert.com, prevent extra charges
Convert statistical methods: support.convert.com, statistical methods used
Convert SRM check: support.convert.com, what is SRM
Convert integrations count: convert.com/integrations
ABTestly pricing: abtestly.com/pricing
ABTestly refund terms: docs.abtestly.com/billing/refunds

Convert pricing and plan details verified on convert.com/pricing on 6 September 2026. Check their site for current figures. ABTestly is not affiliated with Convert Insights, Inc.