Looking for a VWO alternative?
Written by the ABTestly team, so read it knowing who wrote it. VWO and AB Tasty have merged, and both platforms now sit under one brand, Wingify. Rebrand details checked on vwo.com on 6 September 2026. VWO pricing checked on vwo.com/pricing the same day, where every tier routes to a demo booking and no price is shown on any tier. Check their site for current information.
VWO is a good tool. People rarely leave it because it is broken. They leave because pricing now takes a demo to see, or because they only need focused A/B testing rather than a full CRO suite, or because they want experiments defined in code. Since June 2026 there is a fourth reason worth knowing about, and most comparison pages have not caught up with it: VWO and AB Tasty are now one company, selling under one brand. Here is an honest look at whether ABTestly fits, including where it does not.
VWO and AB Tasty are the same company now
The two vendors merged, and on 13 June 2026 at 11:00 PM PDT both platforms came together under a single brand: Wingify. The app moved with it. app.vwo.com now redirects to app.wingify.com, help.vwo.com and developers.vwo.com redirect to help.wingify.com and developers.wingify.com, and the help articles now call the tag Wingify SmartCode. VWO says vwo.com will continue to operate during and after the transition.
The combination was announced on 20 January 2026, led by Everstone Capital, which was already VWO's majority shareholder and remains the largest institutional shareholder of the combined entity. The announcement states more than $100 million in annual revenue from over 4,000 customers globally, with VWO co founder Sparsh Gupta as chief executive. Financial terms were not disclosed. That is all from their own announcement.
Nothing broke, and we will not pretend it did. VWO states that the SmartCode installed on your website does not need to be replaced and will continue to work as is, that campaigns, experiments and feature flags keep running, that historical data and reports are preserved, that logins are unchanged, that contracts, pricing and billing terms are unchanged, that REST API endpoints are unchanged, and that CSP directives are unaffected. For a team already on VWO, the rebrand is a set of redirects and a new name on the login screen, not a migration. If a competitor page tells you the rebrand stranded your setup, check the vendor's own post before you believe it.
What it does change is your shortlist. The two tools most teams put side by side when they leave one of them are now built and sold by the same company. If VWO and AB Tasty are both on your list, read the AB Tasty alternative page too, because you are choosing between two products under one roof rather than two vendors bidding against each other. Consolidation is a normal thing for a merged company to do. It is still worth knowing before you shortlist, and no other comparison page we can find says it.
The rest of this page is about VWO specifically, because that is the product you are evaluating and the brand the queries still use.
VWO no longer shows a price
Growth, Pro and Enterprise all read Schedule a Demo on vwo.com/pricing, checked on 6 September 2026. There is no figure in any currency anywhere on that page. This matters when you are reading comparisons, because plenty of articles still quote VWO prices taken from an older version of it. If a post shows you a VWO price, check the date on the post. For the third party estimates that do exist, each one attributed and dated, see what VWO actually costs.
Why people go looking
Three reasons come up again and again.
Pricing is quote gated. VWO lists tier names, Growth, Pro and Enterprise, but the public page shows no price for any of them. Every tier routes to a demo booking. For a small team trying to size a tool before spending a meeting on it, that is a detour before the first comparison, and it makes a like for like budget check impossible without talking to sales on both sides.
The suite is bigger than you need. Wingify sells eight products under that one tag: Testing, Feature Experimentation, Insights, Personalization, Commerce, Engage, Pulse and Wandz. If your team runs A/B tests and looks at heatmaps, ABTestly covers testing and heatmaps today (experiment heatmaps with Pro and Business, page heatmaps through Signals), and most of that wider surface is paid for and unused.
The workflow. VWO leans on a visual editor. If your experiments go through code review, a WYSIWYG layer is a step you work around rather than with.
One tag, eight products, one decision
SmartCode is a single snippet placed before the closing </head> tag, in an async and a sync variant. The async variant carries a page load timer: if the page fails to load in time, execution stops and the original page is shown. It is one tag for the whole suite, which is convenient while you are buying and awkward while you are leaving.
That matters for an evaluation in a way a feature table will not show you. Removing the tag does not only remove A/B testing. Anything else your organisation runs through the same SmartCode goes with it, and in a large company the person who wants to change testing tools is often not the person using Insights or Personalization. Find out who else is on that tag before you scope a switch, not after. The VWO migration guide works through the rest of the detail, including which conversion goals move cleanly and which were always custom JavaScript.
VWO and ABTestly, side by side
Where a claim comes from a vendor page or a help centre article, it is linked. Where VWO publishes no figure, this table says so rather than guessing at one.
| VWO | ABTestly | |
|---|---|---|
| Published price | None. Growth, Pro and Enterprise all read Schedule a Demo on vwo.com/pricing | All four tiers on one page. Starter $99 / mo, Pro $249 / mo or $199 / mo annual for 100,000 MTU, Business $549 / mo, Enterprise custom |
| See a number without a call | No | Yes, on the pricing page |
| Editor | Visual editor plus code | Monaco code editor and JSON configs. No visual editor |
| Test types | A/B, split URL, multivariate, multi arm, personalization | A/B testing with multiple variants and split URL tests. No multivariate, full stack or feature flag experimentation |
| Statistics | SmartStats is Bayesian, and now applies to accounts on the older framework. Newer accounts use Campaign Reports, offering Bayesian and frequentist models. A built in Bonferroni style correction across variations can be toggled on or off | Three engines, on conversion and revenue. Frequentist on every plan, Sequential and Bayesian on Pro. Documented in full |
| Sample ratio guard | Yes, Sample Ratio Mismatch Detection, one of the Experiment Vitals. Listed on Pro and Enterprise, not on Growth | Yes. Chi square check flagged on the results panel, on every plan. How it works |
| Product scope | Full CRO suite: session recordings, surveys, funnels, personalization, feature experimentation | A/B testing and heatmaps only. Experiment heatmaps with Pro and Business, page heatmaps through Signals. No recordings, surveys or personalization |
| Ownership | Part of the combined VWO and AB Tasty business since January 2026 | Independent |
| Going over your quota | No overage charge is documented. When the purchased visitor quota is exhausted, a campaign is effectively paused and stops collecting new data until the quota is renewed. Quota does not roll over | No automatic overage charge. Emails at 80% and at 100%. At 100% new visitors stop entering experiments, while anyone already in a test keeps their variant and finishes it. Normal bucketing resumes within a few minutes of an upgrade |
| Quota across products | Counted per product. A visitor who touches two separately purchased VWO products consumes quota in each of them | One pooled monthly allowance for the whole organisation. A visitor bucketed into any number of experiments counts once. Two separate domains of your own count separately |
| Snippet | Anti flicker configurable. Size not published on the pricing page | ~31 KB gzipped runtime, loader under 1.5 KB, anti flicker opt in |
| Refunds | No explicit money back terms in public docs | 30 day money back guarantee on your first paid month. Terms |
VWO's public pricing page shows no price on any tier, so there is no VWO column figure to compare against ours. Get a quote at your own volume and hold it next to the published ABTestly number. For the longer row by row version of this table, see VWO vs ABTestly, feature by feature below.
What ABTestly does differently
ABTestly is focused, code first A/B testing. Experiment configuration is served from Cloudflare's network in 300 cities; bucketing and variation application run in the visitor's browser. The statistics are shown in full.
- Pricing published on one page. Starter $99 / mo, Pro $249 / mo (or $199 / mo annual) for 100,000 MTU, Business $549 / mo, Enterprise custom pricing. No talk to sales for the first three tiers.
- Code first workflow. Experiments defined in JSON, authored in Monaco, with variation JavaScript and CSS you can review and copy into your own repository. Targeting, goals and allocation stay in the ABTestly dashboard.
- Edge delivery and a stated snippet size. Config served from 300 cities, ~31 KB gzipped runtime, loader under 1.5 KB.
- Three statistics engines. Frequentist on every plan; Sequential and Bayesian on Pro, applied to conversion and revenue.
- No automatic overage charges. Notified at 80% and 100%. No surprise invoice.
- 30 day money back guarantee on your first paid month.
VWO vs ABTestly, feature by feature
The head to head, with the same honesty rule as the rest of the page: where VWO does not publish something, we say so instead of guessing.
| VWO | ABTestly | |
|---|---|---|
| Company | Merged with AB Tasty; both platforms moved under the Wingify brand on 13 June 2026 | Independent, one product |
| Pricing | Public page lists tiers, not a 100,000 MTU price. Ask VWO for a quote at that volume | Published: Starter $99 / mo, Pro $249 / mo ($199 annual) for 100,000 MTU, unlimited experiments, Business $549 / mo, Enterprise custom pricing. 20% off annual |
| See the price | Ask for a quote at your volume | On the pricing page, no call required |
| Editor | Visual editor plus code | Monaco code editor. JSON configs. No visual editor |
| Test types | A/B, split URL, multivariate, multi arm, personalization | A/B testing with multiple variants and split URL tests. No multivariate, full stack or feature flag experimentation |
| Conversion goals | Seven goal types: page visits, form submits, clicks on a link, clicks on elements, revenue, custom conversion, and a composite engagement goal | Goals defined per site and attached per experiment. Two system goals attach to every new experiment automatically |
| Reusable metrics | Metrics under Data360 are reusable across campaigns, where the account has Data360 enabled. Legacy goals are scoped to a single campaign | Goals live in a site level library and can be attached to any experiment on that site |
| Statistics | SmartStats: Bayesian by default, with frequentist and sequential configuration options | Three engines available (Frequentist on every plan; Sequential and Bayesian on Pro). Applied to conversion and revenue |
| Sample ratio guard | Yes, Sample Ratio Mismatch Detection, one of the Experiment Vitals. Listed on Pro and Enterprise, not on Growth | Yes. Chi square check flagged on the results panel |
| Public methodology | The SmartStats methods (Bayesian, frequentist and sequential) are documented in the help center, now served from help.wingify.com | Fully documented on docs.abtestly.com |
| Delivery | Global CDN | Cloudflare edge, 300 cities, config served without an origin round trip |
| Snippet | One SmartCode tag for the whole suite, before the closing head tag. Async variant stops on a page load timer and shows the original page. Size not published | ~31 KB gzipped runtime, loader under 1.5 KB, anti flicker opt in |
| Full CRO suite | Yes. Heatmaps, session recordings, funnels, surveys, insights | Experiment heatmaps are included with Pro and Business; the Signals add on brings them to Starter. Session recordings, surveys, and funnels are not offered |
| Feature experimentation | Yes on higher tiers | Not offered |
| Personalization | Yes | Not offered |
| Integrations | Wide catalog | Writes an exposure event with the experiment and variant to your data layer; your GA4 or GTM setup forwards it |
| Overage handling | No overage charge is documented. When the purchased visitor quota is exhausted, the campaign stops collecting new data until the quota is renewed | No automatic overage charges. Notified at 80% and 100% |
| Support | Email, chat, phone on higher tiers | Email. Priority email on Pro and up |
| Compliance | ISO 27001, SOC 2 Type 2, GDPR / CCPA / HIPAA, EU data option | GDPR conscious with consent deferred mode documented. No published certifications yet |
| Refunds | Cancel anytime, no explicit money back terms in public docs | 30 day money back guarantee on your first paid month. Data preserved on downgrade |
VWO's public pricing page does not list a price for 100,000 tracked users, so ask VWO for a quote at that volume rather than trusting a number from us. Its public entry tier covers far fewer tracked users. All pricing exclusive of tax.
Where each one wins
Where VWO genuinely wins
- Breadth of CRO. Session recordings, surveys, funnels, and personalization all under one login. ABTestly has experiment heatmaps with Pro and Business, extended to Starter through Signals, but if your program relies on recordings, surveys, or funnels, VWO does more.
- Visual editor for marketers. A page owner can build and QA a variant without a developer. This is the biggest single thing you give up by moving to a code first tool.
- Feature experimentation. Server side flags and rollouts on higher tiers.
- Goal breadth out of the box. Seven goal types, including a composite engagement goal that counts clicks across several element kinds at once. Rebuilding that elsewhere usually takes more than one rule.
- Integrations and enterprise features. A wide catalog of one tag integrations, SSO, phone support, and formal compliance certifications.
- Vendor scale. An established company with a large customer base and agency ecosystem, now larger again after the AB Tasty merger.
Where ABTestly is better
- Pricing you can read. Four tiers on one page, no quote required. Pro is $249 / mo, or $199 / mo annual, for 100,000 MTU. VWO does not publish a 100,000 MTU price on its public page, so compare your own VWO quote against it.
- Code first workflow. Variants are authored as explicit JavaScript and CSS in Monaco, with linting and change history, making the code straightforward to review and copy into your own version control.
- Edge delivery. Config served from Cloudflare's edge in 300 cities, with bucketing and variation application in the visitor's browser.
- Snippet size stated up front. ~31 KB gzipped, loader under 1.5 KB. Published on the pricing page.
- Three statistics engines available. Frequentist on every plan. Sequential and Bayesian on Pro. No add on to unlock either one.
- One product, one tag, one decision. Removing ABTestly removes A/B testing and nothing else, because that is all it does.
- No automatic overage charges. Going over your MTU never generates a surprise bill.
- 30 day money back guarantee on your first paid month.
Which should you pick?
Pick VWO if your CRO program spans qualitative and quantitative work, if marketers own the tests, if you need multivariate, feature flags, or personalization, or if other teams already depend on the same SmartCode for Insights, Personalization or Commerce.
Pick ABTestly if your experiments are built by people who write code, your stack reports into GA4, and you want a published price at $249 / mo, or $199 / mo billed annually, for 100,000 tracked users. See our pricing.
Genuinely unsure? Start a free trial and see whether a code first workflow feels right, or read the step by step migration guide to see what the work would actually be.
Try it on one of your own VWO experiments
You are not going to settle this by reading another comparison page. Pick one experiment that is live in VWO right now and send us its setup. We map it, write the variation code, and build it in ABTestly with you. Then you get three plain lists: what carried across, what had to be re authored, and what ABTestly cannot reproduce at all. It is free. We never ask for a login to your VWO account, and you do not have to cancel anything until you have made up your mind. That offer is on the Switch one experiment page.
You can leave VWO running throughout. Most setups let you validate ABTestly in parallel on a single page for a week, so you look at visitor counts, conversion rates and the sample ratio check on your own traffic before you move anything. Split the traffic once, outside both tools, so no visitor lands in both. Two tools reading the same page will not produce identical figures, so treat this as a plumbing check rather than a scoreboard. If you would rather see the whole path first, Migrate from VWO, step by step covers what carries over, what does not, the snippet swap, and an honest effort estimate for a real account.
Quick answers
Are VWO and AB Tasty the same company now?
Yes. The two merged, and on 13 June 2026 both platforms came together under a single brand, Wingify. app.vwo.com redirects to app.wingify.com, and the help and developer sites redirect to help.wingify.com and developers.wingify.com. VWO says vwo.com will continue to operate during and after the transition. If both products are on your shortlist, read the AB Tasty alternative page as well.
Did the Wingify rebrand break my VWO setup?
No, and we are not going to claim it did. The vendor's own post is quoted in the section above: the tag stays, running work carries on, history is preserved, and access, commercial terms, API endpoints and CSP are all untouched. A rebrand is a poor reason to change tools. A workflow that suits your team is a good one.
Why do teams look for a VWO alternative?
Three reasons come up repeatedly. VWO's public pricing page shows no price on any tier, so the first number takes a demo. The suite spans session recordings, surveys, funnels and personalization, which is more than a team that only runs A/B tests and heatmaps needs. And the workflow leans on a visual editor, which code first teams work around rather than with. Since 2026 there is a fourth: VWO and AB Tasty have merged and both platforms now sell under one brand, Wingify, so a shortlist holding both is less diversified than it looks.
Does VWO publish its pricing?
Not as of 6 September 2026. Growth, Pro and Enterprise all read Schedule a Demo on vwo.com/pricing, and no figure in any currency appears on the page. Comparison articles that quote a VWO price are working from an older version of it, so check the date before relying on one. Our VWO pricing page collects the third party estimates that do exist, each attributed and dated.
What is ABTestly's price for 100,000 tracked users?
Pro is $249 / mo, or $199 / mo billed annually, for 100,000 monthly tracked users with unlimited experiments. Starter is $99 / mo, Business is $549 / mo, and Enterprise is custom. All four are published on the pricing page. VWO publishes no price at that volume, so ask VWO for a quote and compare it against the published ABTestly number.
Does ABTestly have a visual editor like VWO?
No. ABTestly is code first. Experiments are defined in JSON and variants are written in Monaco. If non technical marketers build your variants in a WYSIWYG editor, VWO serves you better today.
Does ABTestly check for sample ratio mismatch like VWO?
Yes, on every plan. ABTestly runs a chi square check and flags the result on the results panel, documented here. VWO offers Sample Ratio Mismatch Detection as one of its Experiment Vitals, listed on Pro and Enterprise but not on Growth, so on VWO the guard depends on which tier you are on.
What does ABTestly not do that VWO does?
Session recordings, surveys, funnels, personalization and feature experimentation are all VWO capabilities ABTestly does not offer, and there is no visual editor. ABTestly covers A/B testing with multiple variants, split URL tests, and heatmaps: experiment heatmaps with Pro and Business, page heatmaps through Signals. If your program leans on recordings or surveys, VWO does more.
What happens if I go over my tracked user limit?
ABTestly never charges an automatic overage. You get an email at 80% and again at 100%. At 100% new visitors stop being entered into experiments, but anyone already in a test keeps their variant and finishes it, and normal bucketing resumes within a few minutes of an upgrade. VWO documents no overage charge either: its help centre states that when the purchased visitor quota is exhausted a campaign is effectively paused and stops collecting new data until the quota is renewed. Neither tool bills you by surprise; both stop measuring, so the thing to compare is how much runway each quota buys you.
How long does it take to migrate from VWO?
For a handful of simple code editor based A/B tests, about half a day plus a validation week. For 5 to 10 tests with custom goals and audiences, 1 to 2 days plus the validation week. Heavy visual editor, multivariate or personalization use runs 2 to 4 days, because visual editor changes have to be re expressed as code. Historical VWO reports do not transfer, so export anything you need before you cancel. The step by step guide has the full carry over table.
Can I try ABTestly without a demo?
Yes. Start with a 14 day free trial on monthly plans. A card is required at signup, and nothing is charged until day 15. Current plans and limits are on the pricing page. If you would rather see it on your own work first, send us one live VWO experiment and we recreate it in ABTestly with you at no cost.
Sources checked
Rebrand, pricing and product details checked on 6 September 2026. Prices and product behaviour change, so verify against the source before you rely on a number.
- VWO and AB Tasty merger, Wingify brand and cutover: vwo.com, aligning our domain
- Combination announcement: abtasty.com/news/vwo-ab-tasty-join-forces
- VWO pricing and plan tiers: vwo.com/pricing
- SmartCode: help.wingify.com, what is Wingify SmartCode
- Conversion goal types: help.wingify.com, types of conversion goals
- Metrics and Data360: help.wingify.com, working with metrics
- VWO SmartStats, what it is: help.wingify.com, What is SmartStats
- VWO SmartStats configuration: help.wingify.com, SmartStats configuration
- SmartStats methods: help.vwo.com, SmartStats configurations
- VWO statistical models on newer accounts: help.wingify.com, Campaign Reports statistical models
- VWO Bonferroni correction: help.wingify.com, Understanding Bonferroni correction
- VWO Sample Ratio Mismatch Detection: help.wingify.com, Experiment Vitals
- VWO quota exhaustion behaviour: help.wingify.com, campaign report warnings
- VWO quota counted per product: help.wingify.com, Web Rollout quota FAQs
- ABTestly pricing: abtestly.com/pricing
- ABTestly statistics engines: docs.abtestly.com/results/engines
- ABTestly sample ratio guard: docs.abtestly.com/results/srm
- ABTestly snippet and size: docs.abtestly.com/install/snippet
- ABTestly refund terms: docs.abtestly.com/billing/refunds
VWO pricing and plan details checked on vwo.com/pricing on 6 September 2026, where every tier routes to a demo booking and no price is shown. Rebrand facts checked on vwo.com the same day. Check their site for current figures. ABTestly is not affiliated with Wingify Software (VWO) or with AB Tasty.
Related reading: VWO vs Optimizely, compared neutrally · what VWO costs